eCommerce App Development: 7 Ways to Reduce Cart Abandonment
Ah, the dreaded abandoned cart! It’s a real bummer for eCommerce businesses. Imagine spending hours building the perfect online store, only to have customers ditch their carts at the last minute. With nearly 70% of carts left behind ( Baymard Institute, 2023 ), that’s a lot of “almost sales.” But don’t worry! As the best eCommerce development company in New York, USA your app can break the cycle finally. We need to understand the root causes and implement effective strategies for eCommerce app development to combat this. Why Does Cart Abandonment Happen? Percentage of eCommerce Users Who Abandon Carts Due to Different Reasons Too high additional costs like shipping or taxes – 48% The need to create an account – 24% Slow delivery – 22% Misgivings about sharing credit card details with a website – 18% A lengthy or complicated checkout flow – 17% Inability to view or calculate the whole order sum in advance – 16% Website errors – 13% Unsatisfactory return policy – 12% An insuff...